Privacy Policy

Delaware Valley Dance Academy

Effective Date: May 2026

Delaware Valley Dance Academy ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect information when you visit our website, submit forms online, communicate with us via text or email, or interact with our advertisements on social media platforms.

By using our website or providing us with your information, you agree to the practices described in this policy.

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1. Information We Collect

We collect personal information that you voluntarily provide to us, including but not limited to:

• Name (parent and child)

• Email address

• Phone number

• Mailing address

• Child's age and class preferences

• Payment information (processed securely through third-party payment processors)

• Any additional information you choose to share when contacting us or completing forms

We may also automatically collect certain information when you visit our website, such as your IP address, browser type, device information, pages visited, and date and time of visit. This information helps us improve our website and services.
 

2. How We Collect Information

We collect information through the following channels:

• Website contact forms and trial class request forms

• Lead forms submitted through advertisements on Meta platforms (Facebook and Instagram)

• In-person registration at our studio

• Phone calls, text messages, and email correspondence

• Cookies and analytics tools used on our website
   

3. How We Use Your Information

We use the information we collect for the following purposes:

• To schedule and confirm free trial classes and regular class enrollments

• To communicate with you about classes, schedules, recitals, events, and studio updates

• To send appointment reminders, confirmations, and follow-up messages via SMS, email, or phone

• To process payments and manage student records

• To respond to inquiries and provide customer support

• To send marketing communications about our services, classes, and events (you may opt out at any time)

• To improve our website, services, and customer experience

• To comply with legal obligations
   

4. SMS and Text Message Communications

When you provide your phone number through our website, a lead form, or by contacting us directly, you consent to receive SMS text messages from Delaware Valley Dance Academy. These messages may include:

• Confirmations and reminders for scheduled trial classes or appointments

• Follow-up communications about class enrollment

• Information about studio events, recitals, schedule changes, and promotional offers

• Responses to your inquiries

Message and data rates may apply. Message frequency varies. You can opt out of SMS communications at any time by replying "STOP" to any text message. For assistance, reply "HELP" or contact us directly.

Your phone number and SMS consent information will never be sold, shared, or transferred to third parties for their own marketing purposes. We use trusted service providers (such as our CRM platform) to facilitate communication, and those providers are bound by confidentiality and data protection agreements.
 

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

• With trusted service providers who help us operate our business (such as payment processors, CRM software, scheduling tools, and email service providers), bound by confidentiality agreements

• When required by law, court order, or legal process

• To protect the safety, rights, or property of Delaware Valley Dance Academy, our students, families, or others

• In connection with a business transfer, merger, or acquisition (in which case affected users will be notified)
   

6. Children's Privacy

Our services are intended for parents and legal guardians enrolling their children in dance classes. We do not knowingly collect personal information directly from children under 13 without parental consent. Information about minor students is collected only from their parents or legal guardians for the purpose of class enrollment and participation.

If you believe we have collected information from a child without proper consent, please contact us immediately and we will take appropriate steps to remove that information.
 

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our site. We may also use third-party analytics services (such as Google Analytics) and advertising platforms (such as Meta) that may place cookies on your device.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.
 

8. Third-Party Links and Services

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before sharing any information with them.

9. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
 

10. Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will take reasonable steps to delete or anonymize it.
 

11. Your Rights and Choices

You have the right to:

• Request access to the personal information we hold about you

• Request corrections to inaccurate or incomplete information

• Request deletion of your personal information, subject to legal obligations

• Opt out of marketing communications (via the unsubscribe link in emails or by replying STOP to text messages)

• Withdraw consent for data processing at any time

To exercise any of these rights, please contact us using the information provided below.
 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we do, we will revise the "Effective Date" at the top of this policy. We encourage you to review this policy periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Delaware Valley Dance Academy 515 Bethlehem Pike Colmar, PA 18915 Email: info@delawarevalleydance.com Phone: 215-822-4640 Website: delawarevalleydance.com